Sunday, October 11, 2015
7 Ways to Treat Visitors from Your E-mail Groups to Keep Them Coming Back (part 1 of 2)
E-mail groups can be a rich mine of prospects. It's only logical that you do everything you can to make sure that visitors coming in from that source are well taken care of so they come back to your blog or website again and again. After all, it probably took you a lot of time and effort to target your leads and tap your network of contacts in order to generate the listing from that e-mail group. Don’t let it go to waste. Here are 7 ways you can use to treat visitors that come from e-mail groups and make sure they come back again and again:
Have a working website
Nothing could be more frustrating and annoying to a visitor than attempting to get through to a website that hangs or simply freezes. If you want visitors coming from e-mail groups to stick around or come back, make sure your website or blog delivers.
Check your website for general operability and use. Do graphics take too long to load? Perhaps it's best to switch to an image with a lower resolution or change the images altogether. Are there dead links? It's probably time to do a periodic site repair. Is the site troublesome? Perhaps it's time to overhaul the whole site or switch to an account with your ISP that can accommodate your site's demands.
Make sure your site can handle the traffic
Traffic can be a problem, particularly if you're on a shared site or free blog. Ultimately, it all boils down to server and processor limitations, so it's a good idea to check if your server has the memory and processor capacity to handle a surge of traffic coming from your e-mail groups. Although blog platforms and most sites are optimized to handle any traffic surges, it's still best to check.
Know your visitors
Granted that e-mail groups are generally easier to 'read' and categorize than generic listings, it's still best to determine certain tendencies that each group has. To do this, you'll need to spend some time analyzing the figures and reports from your blog or website.
Check your most popular entries – those write ups that have generated a spike in traffic, read visitor comments, discussion threads and posts and check your stats regularly. If you receive e-mail messages from your e-mail groups, you might want to check their content for clues. Familiarizing yourself with your visitors will allow you to offer better content and service and approach them on a more personalized level.
Don’t make your visitors feel that they just landed on a deserted planet when they visit your website. Make sure that you reply to their inquiries, comments and messages. Go beyond the usual 'Thanks for your comment' or 'Come back for more info' posts. Read their messages and post replies that encourage more interaction.